The need for attention !

Human beings are social creatures and need social interaction, positive feedback and validation of their worth, and people are feeling good with the attention they get (Bullyonline 2006). As a media, a news report, a television program, or a documentary, it is all about how the media could attract audiences’ attention and how people will response to that particular topic. In some situations, it is quite normal to seek attention, such as in advertising, TV, and radio and so on.

In 2011, A TV exposes the footage of showing cattle being hit in the head with sledgehammers to kill them in Indonesia. This footage was catching the public’s attention following by animal right group initiate Australia to ban live export of cattle to Indonesia (Ryan 2015).

Actually, images and videos that make people feel “distressing” will never fail to gain public’s attention. People will be very aggressive in response to this kind of topic. Others than the slaughterhouses were killing cattle with sledgehammers, there are many others footage that showing slaughterhouse using humane or non-humane ways to kill animals spread across the Internet. For example, the operating procedures of pig slaughtering and how chicken be processed in slaughterhouse.

Video:The Booming Meat Industry – Germany the world’s second biggest pork exporter | Made in Germany DW (English)

Sometimes, people will over-reaction to some of the ‘animal abuse’ that seen on social media. I like animals but I hate people who love animals to the point that they lose their sense of reason. For instance, dog was a kind of animal that many families would feed them as a pet in home. When a footage that showing someone abuse a dog is appear on social media, most of the people will actively share and comments to show that they are condemn on the people who abuse the dog. Most of the people will become emotional because of the distressing footage. But, people who have questioned its authenticity or people who not showing their caring of this problem will get blame by people so called ‘animal lover’. If I am a person have no special feeling after watching the distressing footage doesn’t mean that I will do the same to the animal and I am a bad guys without sympathy to an animal. Thus, this kind of “distressing” footage is actually affect people to judge each other’s.

Furthermore, pet parent love to show their selfie with his/her pet or their pet’s photo on social media frequently. In a sense of signify they are person that caring so much of animal. But for people without pet, people will label them as a man without love.

In a nutshell, most of the people always spread awareness in social media that want others not to do this and that to animal and protest animal rights. I am agree with not to abuse animal and try to treat animal as our friends and family that living in this planet. But I am very against people that always over emotional in the problem of caring animal because it was wrong to judge a person just by a footage or how much they care about animal. When they think of protest animal rights, please think of human rights as well.



Bullyonline, 2006, “The need for attention”, accessed 6/4/2016,

Ryan, C 2015, “Abbott says no to live export ban”, Global Meat News, accessed 6/4/2016,

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Looking at others, looking at suffering

To explain the concept of looking at others, looking at suffering, the video on YouTube ‘Jack Black meets a homeless boy’ is one way in which the portrayal of suffering can become a spectacle. According to Sontag 2003, ‘something being watched (or ignored) by other people’, referring to artworks of classical antiquity, wherein onlookers watch some kind of horror taking place.

Jack Black was overcome by emotion by the story of young boy he had met in Ugandan. It is not because of the plight of the young boy, it is because of the salient message of the film that bring out- for better or for worse.

After watching the videos of celebrities such as Jack Black visiting poverty, the problem that we will concern would be what was the following action and how it could affect the society. Although it is very intentioned, it is also incredibly hard not to fell slightly patronized when a celebrity attempts to help those who suffer from various problems such as poverty and illness, but then return home and continue their life normally. Besides that, the question here is, are we consoled by the indirect way of viewing the suffering when we are watching Jack Black meeting a homeless boy in Ugandan? Are we really caring about this social problem in our daily life? Are we feeling comfortable when watching this video?


When suffering becomes a spectacle, the emphasis of the work is shifted toward the viewer. The work becomes a mirror rather than a looking glass, as we look at the woks and are prompted to position ourselves in relation to ideas of suffering. According to Sontag 2003, it explain that ‘there is satisfaction in looking at the picture without flinching and there is pleasure in the flinching.’


In my opinion, Jack black actually did his works that are so stunningly beautiful and explicitly tragic, that make the viewer is feel informed to react sympathetically and caring. It’s a direct order that we willingly obey, and feel self-congratulatory when we do.



Sontag, S 2003, ‘Regarding the pain of others’, accessed 01/04/2016,

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We love to snoop others!


The reason that social media such as Facebook, Twitter, Instagram, and SnapChat have become the main means of communication for people and become trendy in our society is because people love to snoop others. We are always curious to others people’s life, that’s why people viewing other’s photo on social media. According to Cambridge psychology lecturer, Dr. Terri Apter explains that people who had access to self-representations were keen to make use of them. In this way people could control the image projected, and of course the fact that the image was on display marked the importance and status of the person represented (Buchanan 2015). In other words, what’s people showing on social media are actually not exactly who they are but it’s who they want to be.



Therefore, selfies (self-portraits) are all about self-image, in the meaning of how we define ourselves. There is no doubt to prove that people much care about their pride, so we care how others see us. Nowadays, we can take a selfie in any moments, and share them online at any time for hundred of friends, the impact that others have on our self-value has increased (Seiter 2015). Others than that, the selfie you posted on social media was the symbol of you. It’s promoting a certain identity such as buff, sexy, adventurous, studious, funny, daring, and etc. For example, a woman who always posted selfie of her own sexy body, people will think that she was person profligacy.


You are the winner if you can catch the attention of people on social media. Selfie on social media is actually changing the means of judgment in our life. Since ‘Like’ become trendy as the way we simply agree with something or we just click on the ‘Like’ button to representative what we had seen, we used the amount of ‘Like’ to judge people. By using selfies as an example, the number of ‘Like’ u gained on your selfie was represented how beautiful or handsome you are and how success you were. Thus, in my opinion, the value of aesthetic will be reduced to poverty because of people only care about ‘Like’ but not photo quality.


Hence, people will just try to take a selfie in some of the special ways to achieve the sense of social identity. In the way to achieve one’s goal, humanities accomplishment can be sacrifice such as pornographic images been posted on social media just to attract people’s attention and gain more and more ‘Like’.

Screen Shot 2015-08-22 at 11.02.41 AM

One of the reasons that push forward the selfie’s trend is those technologies development product such as the smartphone. It makes selfie become easier in any places at any time without a photographer. Others than selfie by phone, dronies was another selfie way to makes your selfie photo look different. In May 2015, one of the drone manufacturers, Lily has introduced the world’s first throw-and-shoot camera (Lily n.d.). There are few more drone manufacturers come out with the similar drone that can make people easier to take dronies. In March 2016, one of the larger drone manufacturers, DJI was introduced the Phantom 4 with the features of tracking motion, which mean the drone will recognize people and taking dronies without a pilot to control it (Dji n.d.). Based on the observation on develop of drone in the market, it is not hard to define that, people tend to be a part in the photo rather than become a photographer.



In a nutshell, photographer will face a crisis in the future due to everyone is more willing to become their own photographer.



(600 Words)



Buchanan, D 2015, ‘The science behind your selfie’, The Debrief, accessed 19/03/2016,

Seiter, C 2015, ‘The psychology of selfies: Why we love taking and viewing photos of faces’, Buffer Social, accessed 19/03/2016,

Lily n.d., accessed 19/03/2016,

Dji n.d., accessed 19/03/2016,

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Like, Post, Share

In Australia, The Australian Communications and Media Authority (ACMA) was conducted a research to enhance the understanding of the role of online interaction in the lives of children and young people especially in the use of social networking services. In ACMA &Newspoll (2013), the research will addressed the issues of the role of internet plays in children and young people’s lives, children and young people’s use of social networking services, parental concern and involvement, protection of children, the online risks and harms associated with social networking services, cyberbullying , sexting ,and education and information.

According to ACMA &Newspoll (2013), all data collection methodology for this research was a self-completion online questionnaire. Besides that, the target research object was children and young people who are aged between 8 and 17 years. This research was run by quantitative research method which is they conduct survey to children aged between 8 and 17 years. The questionnaire was further developed by Newspoll and provided by ACMA. Other than that, the questionnaire was pre-tested by using a cognitive interview methodology to ensure the questions and response categories are made sense for the age group who was responding (ACMA &Newspoll ,2013).

Those responding from survey are conducted to data analysis as result report. This study used a lot of table analysis for their research result. For example, the examine of importance of the internet, they come out with two tables compare the importance of the internet in 2012, which is the researching year, with the 2009 previous research ‘Click and Connect Study’. The tables showed the level of importance of Internet in children’s lives by separate from extremely important, Very important, somewhat important, Not very important, and Not at all important.

From my opinion, these research conducted by ACMA are quite complete and detail. The part that I learned from this research paper was the way they writing an analysis. They will have an introduction by listing out their key findings to help those readers more easily understanding the following analysis part. Besides that, the research use of survey as main methodology to getting respond from their target research population. But, I think using survey method would be not too accuracy because they are only children to answer the questionnaire although there is parents sit with their child to completed the survey for 8 to 11 aged group.


ACMA& Newspoll 2013, ‘Like,post,share: Young Australians’ experiences of social media’, accessed 14/04/2015,

ACMA 2009, ‘Click and connect: Young Australians’ use of online social media’ accessed 14/04/2015

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Research-Emotional Contagion on FACEBOOK

According to Adam, Jamie& Jeffrey (2014) showed a research on Facebook about the emotional states can be transferred to others through emotional contagion that will leading people to experience the same emotions with their awareness. Facebook is the largest online social network, they recognize that emotional contagion is well build up an experiments in laboratory because of people will transfer positive and negative moods and emotions to others through social network platform. Thus, the purpose of Facebook conduct this research paper is they want to testify that emotional contagion occurs via text-based computer-mediated communication; contagion of psychological and physiological qualities has been suggested based on correlational data for social networks generally; and people’s emotional expressions on Facebook predict friends’ emotional expressions, even days later (Adam, Jamie& Jeffrey 2014).

This is a quantitative research that Facebook conduct by using the experiment way on their users. The experiments took place for one week that participants were randomly selected based on their User ID and their posts will be analysis whether it is positive or negative by Linguistic Inquiry and Word Count software word counting system. By the way, user who viewed Facebook in English were qualified for selection into the experiment (Adam, Jamie& Jeffrey 2014).

Facebook had examined these data by comparing each emotion condition that collected from the experiment. They examined overall posting rate though a Poisson regression, using the percent of posts omitted as a regression weight.

Besides that, people controversy about this study its because of the way that experiments collecting data. They randomly select their users without their permission was like invasion of user’s personal privacy. It’s ethics about the organization that how they protect user’s personal data because this study are not only done by Facebook’s internal department. It was an outsource study that supported by Facebook News Feed team, Facebook Core Data Science team and etc. From my opinion, I think Facebook have the rights to having this kind of experiments because it is all the date inside their server. I think if people want to post something on Internet, they must be understand that they’re no such privacy between this platform.

Kramer, Adam D. I., Guillory, Jamie E. & Hancock, Jeffrey T. 2014, ‘Experimental evidence of massive-scale emotional contagion through social networks’, Proceedings of the National Academy of Sciences of the United States of America, vol. 111, no. 24, pp. 8788-8790

Hunter, D 2014, “Facebook puts ethics of research by private companies in spotlight”, The Conversation, accessed 30/04/2015,

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About Research

We do research all the time. We search for the restaurant for dinner, we search the best food in town, we search for all we want to know. Research basically is you asking a question and u find out the answer. According to Berger& Arthur 2014, research literally means “to search for, to find” and also in general sense, research means looking for information about something.

Those examples that I given is our everyday research. There are such a different between scholarly research and everyday research. Scholarly research is what we did for academic. It is generally speaking, more systematic, more careful, and more concerned about correctness and truthfulness than everyday research(Berger& Arthur, 2014). Besides that, everyday research is more on common sense, be casual and focus on personal decisions. We generally will involves personal matters things we might want to do or product we might want to purchase on everyday research but we can apply all those thinking into scholarly research. Scientific thinking must be use on scholarly research to make it logical and bases its conclusions on rigorous thinking and honesty.

A lot of research method to having a research. Quantity and quality are the general method when its come to research. From the point of media research, quantitative research are more think of numbers, magnitude, and measurement. But, it could not cover everything and it maybe cannot be quantified as an important research. Besides that, qualitative research involves such as text’s properties, degree of excellence, and distinguishing characteristics. Between these two method on research, there are such tools to be use to complete a research such as social media. Social media was one of the useful tools to reach a numbers of audiences nowadays. Using social media as a tools on research allows researchers to study a large volumes of conversation at a lower investment and with faster turnarounds.

Berger, Arthur A. 2014, ‘What is research?’, in Media and communication research methods : an introduction to qualitative and quantitative approaches, 3rd ed., SAGE, Los Angeles, pp. 13-32

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Take a break

Finally, this semester’s weekly blogging exercise coming to the end when I’m posting this reflection post. In other words, this subject is almost done in the semester. I have blogged since I taking BCM subject started last year. After one year of blogging “training”, I felt like I already find out the way to writing in public. I felt like I can do my blog faster than last time.

Firstly, I just want to re-introduce my task here. This is a blog for my BCM subject (A subject offer by University of Wollongong) which I am taking BCM 240 (Media,Audience, Place) this semester. These subjects have to write a blog weekly base on the weekly lecture topic. Honestly, I don’t like to blogging actually but weekly blogging was become one of my weekly hobbit now.

I am just using very simple template design for my blog because of I like simple and clear design, just like Apple’s designing style (I am Apple fans actually). For each and every blog post, I will tackle one or two main point from the lecture and focus on it. Thus, my blog post writing style are very focus on one or two point because I don’t think my blog reader would wasting too much time and too much of comprehension ability on my blog post. This is one of my blogging strategies to attract reader come and read my blog. Try to think, would you like to waste a long time to read a blog post and using complex thinking on other’s blog? For example, why people would waste more time on ‘Facebooking’ rather than writing or reading a blog? From my opinion, the trend of people more likely to social media such as Facebook and Twitter would form because of people like to read a short, straight to the point and can get faster response such as ‘Like’ and ‘comment’ on this kind of social media platform. Others than that, Facebook and Twitter could read many people’s writing on the same time and on the same page rather than you need to save each and every friend’s blog URL and go through one by one. Hence I still need to write a blog post for my subject, so I decided to use the same strategy as I posting something on my Facebook. Other than just writing my opinion with a lot of words, I will try my best to linking some image and video on each of my blog post.

When taking to linking image and video, I will be very careful of the copyrights problems. Because of as a media student and I learnt a lot of creative commons licenses in this subject. I always copy and paste an image on ‘google image’ before I study BCM subject. Starting from this semester’s, I would use all image from ‘Flickr’ with legal license when I insert an image to my blog. Other than use of image with creative common license, I also did a lot of references for each of my blog post. Which mean I will do references lists to give clear indication of the idea or resources when I did the research for that topic.

Hashtag, useful to linked all BCM student in different country. A hashtags is a sign or label for content. It helps people who are interested in a certain topic, quickly find content on that same topic (Campbell, A 2013). For example, all Wollongong’s BCM student will use hashtag #bcm240 in our blog post. Thus we can find each other blog by just searching the hashtag bcm240. It could be compare to previous time, if people posting their article on newspaper, there are no way to find out the related topic’s article that people want to read unless you find it one by one. But on the blogging space, people write an article can be found by using hashtag and giving response to the writer immediately. Not only blogging space, ‘Facebook’, ‘Twitter’ and others social media platform can use hashtag as well. It could be reflection thinking on the offline publisher such as newspaper and the online posting. By using newspaper publisher, It would have gatekeeper to filter the entire article before publish to the public (Gatekeepers n.d.). In other words, not everyone can voice out by using the offline media. But, coming to this internet generation which we are in now, networking come into every houses and internet become one of the needed lifestyle. Everyone can speak out their personal thinking and idea, sharing with others though social network such as Facebook, Twitter and blogging just like the way I am using now.

The problem I felt during my blogging is the audiences. I don’t actually know who and how many people are reading my writing. I don’t want my blogging is just for my submission of assignment and I try to find more audiences. But, honestly I am not the one very good in writing but I am in practice. I hear a question before, “what do you do when no one’s paying attention to you?” The answer is practice. ‘This is what we do when the world is enamored with mediocrity, when everyone around us seems to be in a race to the bottom. We step back, take our time, and improve. We turn down the self-promotion and tune out the distractions, and we work. We work very, very hard. We focus and build our craft. And guess what? We actually get better.’ (Goins, J 2014) I don’t actually care how I get how many ‘like’ or response on my blog, but I will keep practice and write better in the future.

Finally, end of my reflection on this semester’s blogging exercise and will be back very soon.

Campbell, A 2013, ‘What is a Hashtag? And what do you do with Hashtags?’, Small Business Trends, accessed 10/10/2014,

Goins, J 2014, ‘One weird way to get a larger audience’, Goinswriter, accessed 10/10/2014,

Gatekeepers n.d., MediaMiser, accessed 10/10/2014,

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