Everything new in our life basically there are imitation or transformation from something that we have. We are keep pursuit of better things to make our life wonderful. The derivative works by combining or editing existing materials to produce a new product that allowed and encourages by society called ‘Remix Culture’. A producer create something new are not only his creativity, the existing things that we have must be the reference to help him built up the new product. Remix culture are fully permeate in our daily life such as movie, music and product that we use, etc.
Apple Inc. as we know it is a creativity digital product company in the world. Apple Inc. produces a lot of new product shocking the world. For example, IPhone is one of the products that switch the traditional mobile phone generation into smartphone generation; it’s influenced the modern lifestyle very much. But, are IPhone can be consider as a product of remix culture? For my opinion, the answer is yes. The design of IPhone should be based on the traditional mobile phone, it’s the changing from keypad to on screen multi touch. Other than that, most of the IOS design are came from outside around the IPhone, it’s based on our real world object to design such as the ‘slide to unlock’ phone lock are as same as our real door’s key look; Swiping images it was like turning a book pages. IPhone was a product that remixes everything in our life.
Besides that, social media such as Youtube and Facebook built up the remix trend. People are able to share their songs cover on social media to get a number of fans; People who like videography are able to share their creative video such as the recompose funny film on YouTube and Vimeo. Spoof culture are blowing up under remix culture, many of teenager like to make fun with other by using other’s material such as film and song, this would derive privacy and copyrights problem.
Bruns, A 2010, ‘Distributed Creativity: Filesharing and Produsage’, Sonvilla-Wiess, S, Mashup Culture, Springer, Wein, pp. 24-37, accessed 16/5/2014, https://moodle.uowplatform.edu.au/pluginfile.php/215870/mod_resource/content/1/Bruns%2C%20A.%20-%20Distributed%20Creativity%20-%20Filesharing%20and%20Produsage.pdf